Traditional public relations agencies are transactional. You feed them what you think your story is and they try to strongarm the media using their relationships and ‘never take no’ attitude to get you coverage and clicks. That old school way of doing PR is dead. The media landscape has changed. There is more noise than ever. There are fewer reporters and fewer reasons to write an in-depth article about your company, product or service. So what works now? Good stories.

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Burn Brand knows what makes a good story. We counsel our clients as partners and shape stories to get the industry notoriety they’ve wanted all along. We do PR with finesse, not force.

 

We’re also:

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• Targeted: We're domain experts. We don’t blast a media list of 500. We target reporters that cover or have an interest in your beat. We understand all the different nuances that it takes to get a story across various publications. We want to build valuable, long-term relationships with media. We make sure you're prepared to bring that value to every interaction, interview or meeting with a reporter or influencer.
   

• Resourceful: Too many times do agencies make excuses for not getting enough ‘week one coverage’ or that critical award. A story never dies. There are just reiterations of it. If a story doesn’t work – we don’t quit. We regroup and restructure so we can re-execute and get you the recognition you deserve.
   

• Integrated: We don’t work with just any company or thought leader. We work with people that believe in PR, desire a true partnership, and a two-way conversation. We pride ourselves in our ability to become deeply integrated with our clients and make them feel like we're just an extension of their organization.